Since our aim here at Global Hotel Discount is not necessarily to paint a picture-perfect scene of the many travel destinations which otherwise take the fancy of many a traveller, in line with the main aim which is to give you as much value around the travel niche as possible, we like to publish content which our readers can come away having read with some real value they can use.
Naturally many of our readers are travel bloggers in themselves, often coming to us for some inspiration around which they can model some of their own content, but a major issue with travel blogging I’d like to tackle today is that of how to monetise your travel blog. Now there are many ways of doing so, but everything has to lead back to some kind of action which when completed by a visitor, earns you some money in some way.
Since you likely don’t really have time to create your own products to sell, even if it was a selection of electronic products we were talking about, the next best thing is to build a mailing list and market deals to the subscribers which you can earn some referral commissions from.
Email marketing platform specialist, Delivra, has published seven habits all successful B2B marketers have followed to achieve incredible, sustainable results. We feature the first couple of them below, with the rest discussed in detail at Delivra.
- Starting with a strategy in mind
Successful email marketing requires a strategy.
In fact, the fastest way to ensure your email marketing efforts fail would be to get started without any kind of plan – just sending emails on random subjects whenever the mood strikes you.
Instead, you should create specific email types that you’ll automate for certain reasons. These generally include:
- Order confirmation
- Abandoned cart reminders
But you should also have a strategy for ongoing content that you’ll send your entire list on a weekly basis.
Later on, we’ll cover two habits that directly relate to a winning email strategy: segmentation and helpful content.
Once you read those sections, you’ll have a better idea of how to create an email marketing strategy.
Just remember: It doesn’t have to be perfect to get started. Successful email marketing never happens overnight. Start with a basic strategy and refine over time (another helpful habit).
- Segmenting their email list
As we just alluded to, successful email marketing requires successful segmentation.
This refers to the practice of identifying the different categories among your email subscribers.
For example, if you sell software for professionals in human resources, your list is probably made up of those who work at small businesses, those who work at medium-sized businesses, and professionals working at enterprises.
Presumably, each of these categories has different interests. Someone who works for a small business might need information about handling taxes for independent contractors. Someone at a large corporation would probably be more interested in handling taxes for workers spread out all over the world.
The point is that if you try sending the same email to your entire list, you won’t be happy with the results.
You might have several different categories, too.
The segments in our example would be based on the size of the company. However, you may also have HR professionals located across different continents, so you could break down your list by country, too.
In any case, successful email marketers make it a habit to send out emails which will constantly give them feedback about the makeup of their lists.
So, among your small business recipients, you may find that half open emails with subject lines about taxes. The other half ignores those but opens emails with subject lines about cutting accounting costs. That’s two more sub-segments within a segment.
The more you find these types of segments, the better you can target your emails, and the better your results will be.