Instagram vs Twitter – What Should I Choose For My Marketing Campaign

Ok, let’s now think about something. Social media is an absolute need. It doesn’t matter whether or not you believe teenagers improperly use it and are not really utilizing any type of comprehensible dialect on them, they are necessary. Nowadays only Google is greater than the most common social networking websites. For a very short time the social media sites has turned into the simplest way for meeting friends, reading news or getting advice for a desired goods online. In fact, so many social networking sites have flown the net, so that you may get confused which to select. Facebook is still the King, though there is a massive competition between them and Twitter. After that Instagram, Pinterest, LinkedIn, Google+ and YouTube appeared to the world, but still can perform the glory of Twitter and Facebook.

Each one of these platforms is hugely valuable and absolutely worth all the time a lot of the world’s population spends on them. But when it comes down to business, some are better than others in achieving a financially viable fan base that can help with your goals. One of the greatest questions in front of the marketers is which one to choose – Instagram or Twitter although both of these platforms are completely different from each other.

Both of these social networking platforms are internet giants in their own rights. When it comes to business, one of them must be better even in only a few aspects. We’ve decided to help you choose which one is better, thanks to some statistics. Of course, what we can do is just give you an advice, the overall decision is in your hands.

Information of Instagram

With the popularization of the iOS app, now you can have Instagram both as web along with Android version. Instagram is on full steam ahead and isn’t showing any signs of slowing down. The infusion of Facebook’s pocketbook motivated the founders of Instagram to make it even larger. Much like YouTube where videos are shared every day, Instagram lets you share both pictures and videos along with the rest of the world. Here are some data to let you in on just how big Instagram is.

  • Instagram was found in October 2010 and till now it’s gaining between 100-150 million effective visitors monthly.
  • The quantity of traffic which goes through Instagram every day is roughly, 7.3 million people.
  • So far, the amount of pictures that have been shared on Instagram is a staggering 16 Billion and it gets 40 million photos posted daily by users.

The following statistics show the different activity on Instagram:

  • Quantity of likes every second – 8500
  • Amount of comments every second on Instagram– 1000
  • On a monthly basis, the average amount of time every user spends on Instagram – 257 minutes
  • Another interesting statement is that the largest Instagram user is between 18-29 year olds
  • Women use Instagram more than men do

Now these numbers are gathered from company reports and other news sources so there might be a slight variation. But whatever the slight margin may be, you can clearly see just how big Instagram is. And now that it has been acquired by Facebook, it is just going to get bigger and better.

Data of Twitter

Most people have learned about Twitter. We all know for a fact it isn’t a platform to take lightly. Arguably second to Facebook as far as social websites platforms go, Twitter has, over its 7 years of existence, transformed itself into an unstoppable force of connectivity. Many companies, Government offices, high profile people and common folks use Twitter on a daily basis to dispense the on-goings in the local community. Well, Twitter is not a source for lots of information right now but it’s the best place where you can share your thoughts, opinions, product feedbacks, photos or everything else. You also have an option to purchase Followers, Retweets and Favorites. Here are some statistics which assist you in comparing Twitter to Instagram, and you will realize how big the first platform is yet.

  • The total number of registered visitors in Twitter is 554,750,000
  • Number of people registering each day – 135,000
  • The normal volume of tweets every day – 58 million
  • Amount of questions on Twitter on various search engines every day – 2.1 billion
  • The amount of unique visitors on Twitter each month – A hundred ninety million
  • Amount of effective users every month – 115 million
  • The percentage of people who simply watch others tweet – 40%
  • Amount of tweets every second – 9,100

Now considering these numbers you could make a parallel comparison for the usage of the two platforms. Mathematicians insist that numbers don’t lie. If we go with that analogy, then Twitter would be Master of the hill. But that is only for the moment. Instagram hasn’t been around for as long as Twitter has been. And besides, having been acquired by Facebook, one can only expect bigger and better things from this platform as Facebook’s performance is something to go by. So the big question remains, Instagramvs Twitter – where should you invest your time in building a fan base?

The Verdict

Believe or not, the right answer is… Choose the both!To run a successful marketing strategy you should use both of them. In fact, if you browse them more carefully, you’ll understand how diverse are those two social media sites and what a unique value all of them have. Where Instagram is a purely visually driven site, Twitter involves smart wordplay. Instagram gives you the opportunity to present your products with the aid of images and videos which people will definitely like. It has something to do with the ever fleeting interest spans. Additionally, with Instagram growth tools like instazood and Nitreo also soaring in popularity, there is a lot of potential for businesses to use Instagram to their advantage when promoting products and services online.

In fact, the real the fact is that Twitter now shows bigger numbers and people tweet more often than upload images or videos or Instagram. Twitter has 2.1 billion searches each day on Google and 58 million tweets daily, so you must pay more attention to a platform like this. Like any businessman, you’ll need to know what people are saying about you in Twitter which has more than half a billion registered users till now. While browsing this social network, you’re actually doing a great marketing research for your firm. So, the decision that you need both platforms for your marketing campaigns remains. The usage of these two social media sites in a combination is the perfect solution for you. If you have any information or just need some additional advice, feel free to contact us at and we’ll show you how to manage your social media accounts, so that you can build your social identity on the network and gain more target customers

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