What better way to test the comfort of a bed than releasing 30 bunnies into a hotel room allowing them to try and find the comfiest place to sleep?
That’s exactly what Ibis Hotels have done for their latest advertising campaign. Filmed in the London Blackfriar’s Ibis , “snuggling bunnies” follows the bunnies as they hunt for the best place to sleep in the hotel room, which unsurprisingly is the centre of the bed. Enjoy:
The video is accompanied by “Hushabye Mountain” by Richard Hawley. VP of marketing for ibis Brands Northern Europe, Karelle Lamouche, commented: “The video is a light-hearted way of emphasising the essential part of the ibis brand – the uniquely designed ‘Sweet Bed by ibis’ and reminds people that ibis places a happy sleep at the centre of its offering.” For a behind the scenes look at the filming of snuggle bunnies, check out this video:
To share the video on twitter be sure to use “#ibisbunnies” when tweeting. Alternatively, check out their facebook page. Ibis have also launched their own mobile app to make booking hotels even easier than ever – find out more here: http://www.ibis.com/gb/mobile/mobile.shtml